3 posts tagged “beverages”
Coca-Cola and L'Oréal are teaming up to create a nutraceutical beverage called Lumaé, a tea-based ready-to-drink beverage that will contain ingredients that can help women care for their skin, and could become the mass market’s answer to popular upscale nutraceutical beverage Borba currently available in Sephora stores.
Coca-Cola's spokespeople are coy about the development, but is expected to be launched in 2008, and the product will be sold in department stores (early plans call for distribution in Saks Fifth Avenue) rather than mass-market retail outlets where Coca-Cola's offerings are more commonly found, such as 7-Eleven.
It will be aimed at "active, influential, image-conscious women over the age of 25, who embrace health and wellness".
Such nutraceutical products are already popular overseas. In Japan, for example, Coke has launched several entries including Love Body, which it claims not only burns calories, but contains an ingredient rumored to increase bust size.
From Cocaine Energy Drink to Ecstasy Energy Vodka, there seems to be a growing (yet disturbing) beverage industry trend of using illegal substance names as a way to sell. The latest entry in this category is Meth Coffee. While it doesn't actually contain methamphetamines, it does contain ultracaffeinated arabica coffee beans and yerba mate, which is reputed to boost energy levels. - Reported by IGTrendCentral
From Springwise:
Australian provider of mobile ticketing solutions bCODE recently launched the newest in their product line: bCODE-Drinks, an online portal that enables consumers to purchase drinks for friends and colleagues through encoded text messages. bCODE encoding is based on standard phone text messaging and is supported by 99 percent of all mobile devices, including PDAs.
How it works? A generous buyer logs onto bcodedrinks.com or a venue's own website, selects a bar and a drink, enters the recipient's mobile phone number and pays for the drink online. The recipient receives a message, takes their mobile phone to the bar and holds the sms drink voucher under a scanning device. The voucher is verified and the drink can be grabbed at the bar.
Website: www.bcodedrinks.com
